Brand Love 101
Infuse your Private Practice branding with passion & purpose
A FREE 5-day workshop for weight-inclusive practitioners who want to improve their brand in 5 easy steps
You already know that authentic branding is essential in a saturated market
And your brand?
It’s the foundation for your message and client attraction.
So, It is crucial to have a strong and unique brand in order to stand out and effectively communicate with your dream clients
You also know that it is about SO much more than just a logo or color scheme – it’s the overall perception that people have of your business, and it can make all the difference in attracting and retaining loyal customers.
So let’s get you a brand that you (and your dream clients)
will fall in love with!
Love is in the air:
Let’s revamp your private practice branding to set your heart aflutter!
In this first ever 5 day branding workshop
You’ll be able to amplify your messaging and walk away with a private practice brand that truly speaks to the hearts of your clients.
Walk away with…
- Effective techniques for crafting unique and engaging messaging that sets your private practice apart from the competition
- Tried-and-true strategies for building trust and credibility with your target audience through authentic branding
- Insights and tips for integrating your brand identity into all aspects of your business, from your website and social media to your client communication and marketing efforts
Grab your fav Starbies drink and a snack, and
meet me at the 5-day FREE workshop
Brand Love 101
Get ready to finally fall in love with your branding and start attracting
your dream clients
Finding Your Brand Soulmate: Defining Your Mission and Values
In this 30-minute session, you can expect to delve deep into the heart of your business and discover what truly motivates and inspires you.
This session will be an opportunity to reflect on your goals and aspirations as a weight-inclusive private practice, and to define the core values and principles that guide your work.
By the end of the session, you will have a clearer understanding of your brand’s mission and purpose, and you will be on your way to crafting a brand identity that truly aligns with your vision and values.
Overall, this session will be an empowering and transformative experience, helping you to create a brand that you love and that resonates with your ideal clients.
You’ll walk away with:
- A clearer understanding of your brand's mission and values
- A set of guiding principles to help you make decisions that align with your brand's vision
- A roadmap for creating a brand identity that truly represents your business and resonates with your ideal clients
Love at First Sight: Creating a Visual Identity that Captivates Your Audience
In this 30-minute session, you can expect to learn how to create a visually striking and cohesive brand identity that captures the attention of your target audience.
We’ll explore the key elements of a successful visual brand, including logo design, color scheme, and typography, and you’ll have the opportunity to start designing and implementing your own visual brand elements.
You’ll also learn how to use your visual brand consistently across all touchpoints, from your website and social media to your marketing materials and client communications.
By the end of the session, you’ll have a solid foundation for a visually appealing and captivating brand that reflects your unique personality and values.
You’ll walk away with:
- An understanding of the key elements of a successful visual brand
- The ability to design and implement your own visual brand elements, including a logo, color scheme, and typography
- Strategies for using your visual brand consistently across all touchpoints to create a cohesive and professional image
Brand Chemistry: Crafting Compelling Messaging that Resonates with Your Dream Clients
In this 30-minute session, you can expect to learn how to craft messaging that truly connects with your target audience AND effectively communicates the value of your weight inclusive private practice.
We’ll explore techniques for developing a brand voice that is authentic and engaging, and you’ll have the opportunity to start crafting your own brand messaging.
You’ll also learn how to use your messaging consistently across all touchpoints, from your website and social media to your marketing materials and client communications.
By the end of the session, you’ll have the skills and confidence to create messaging that resonates with your dream clients and sets your business apart from the competition.
You’ll walk away with:
- An understanding of how to develop a brand voice that is authentic and engaging
- The ability to craft compelling brand messaging that resonates with your target audience
- Strategies for using your brand messaging consistently across all touchpoints to effectively communicate the value of your business
The Art of Romance: Nurturing Your Brand Relationship with Consistent, Authentic Communication
In this 30-minute session, you can expect to learn how to create and maintain a strong and authentic relationship with your audience through consistent and transparent communication.
We’ll explore best practices for building trust and credibility with your target audience, and you’ll have the opportunity to start implementing these strategies in your own business.
You’ll also learn how to use a variety of channels, such as your website, social media, and email marketing, to effectively communicate with your audience and build relationships.
By the end of the session, you’ll have the tools and knowledge to create a brand that truly connects with your clients and fosters long-term loyalty.
You’ll walk away with:
- Strategies for building trust and credibility with your target audience through consistent and transparent communication
- Techniques for using a variety of channels to effectively communicate with and engage your audience
- The knowledge and tools to create and nurture a strong and authentic brand relationship with your clients
Love at Work: Integrating Your Brand Identity into All Aspects of Your Business
In this 30-minute session, you can expect to learn how to infuse your brand identity into every aspect of your weight inclusive private practice, from your website and marketing materials to your client interactions and day-to-day operations.
We’ll explore best practices for creating a cohesive and consistent brand experience, and you’ll have the opportunity to start implementing these strategies in your own business.
You’ll also learn how to use your brand identity to differentiate yourself from the competition and stand out in a crowded market.
By the end of the session, you’ll have the tools and knowledge to create a brand that truly reflects your mission and values and is integrated into all aspects of your business.
You’ll walk away with:
- Strategies for creating a cohesive and consistent brand experience across all touchpoints
- Techniques for using your brand identity to differentiate yourself from the competition and stand out in a crowded market
- The knowledge and tools to infuse your brand identity into every aspect of your business, from your website and marketing materials to your client interactions and day-to-day operations.
Plus, get exclusive access to the
Brand Love 101 workbook and blueprint
Ready to load up on insider secrets for nurturing and growing a successful and enduring private practice brand? (um, obviously!)
💜 That’s why you need to get your hands on my Brand Love 101 Blueprint AND Workbook. 💜
This comprehensive guide will give you a step-by-step plan for creating a brand that truly connects with your clients and sets you apart in your industry.
Think templates for your brand board, my favorite software recommendations, office supplies, playlists, and more!
So go ahead, give in to your branding love affair – you know you want to!
Hi there, I’m Courtney
I’m a dietitian by day and a designer by night (because apparently, one full-time job wasn’t enough).
I own my own weight-inclusive private practice, which is something I’m incredibly passionate about. Plus, as an eating disorder survivor myself, I know firsthand the importance of this type of care.
In my “spare time” (lol at that), I found a love for design and branding – so now I’m basically a jack-of-all-trades. The best part is that I get to do it for other private practices because I truly believe in the work they’re doing.
In this industry, I believe in community over competition (because let’s be real, there are enough donuts to go around for everyone).
I’m married to my high school sweetheart (who I’m pretty sure is the only person who can put up with me) and we have two kids, one dog, and two cats. Yeah, our house is basically a zoo, but we wouldn’t have it any other way. In my free time, I’m a big fan of sci-fi, reading, and movies, so if that’s your jam, then I’m your girl.
It’s time to fall in love with your brand and
become your own biggest fan!
Now, wait just a freaking minute
You’re probably wondering, why would I offer this awesome workshop for FREE?!
Well, the honest answer is that I truly believe in the importance of weight inclusive private practices
and I love nothing more than helping other professionals in this field thrive.
I’ve spent years building and nurturing my own private practice brand, and
I want to share my knowledge and experience with others who are
passionate about creating a positive impact in the world.
By offering this workshop for free, I hope to reach as many people as possible and
make a meaningful difference in their businesses and careers.
So they can then go on to take down diet culture and help more people heal.
Does branding *really* matter? Can't I just have a logo?
I’ll tell you what I tell everyone else – a logo without a brand strategy is a business without a soul. It’s empty. It’s hollow. And your dream clients want MORE than that AND you owe it to yourself – because I know you believe in what your business is doing.
I'm not sure if I have the time to commit to a workshop.
If you’re like me, you may be a course and workshop junkie. It’s so tempting to sign up for ALL.THE.THINGS. That’s why I made this workshop only 30 minutes each day. There’s no fluff, no time wasting, only the info you need and specific action items you can take.
I'm not sure if I have the skills or expertise to effectively implement what I learn in the workshop.
That’s valid! BUT, I 100% believe that you are capable of doing the action steps I am going to give you each day. Don’t worry, I won’t be trying to teach you how to use Adobe Illustrator or anything like that. I will give you the tools and resources you need with the exact steps to take.
"I'm not sure if I need to focus on branding at all - I'm just trying to get my business off the ground.
Then this workshop is honestly PERFECT for you! I actually don’t recommend people do full-on custom branding in their first year of business. You’re still figuring out a lot of things, so it makes sense to do sort of a mini brand and a workshop like this will help you build the foundation you need moving forward.
I'm not sure if I have the budget for this workshop.
I totally get that. I try really hard to have a variety of resources available from free, to mid-range to higher-cost custom services. Definitely check out some of my free resources.
What your fellow colleagues are saying
I absolutely love how the brand colors, fonts, and logo turned out and was really impressed by the above-and-beyond details like the multiple logo colors, sub mark options, and brand guide booklet.
It exceeded my expectations with how great the logos and colors look on my social media posts and website.
[Courtney provided] clear communication, an easy but thorough process, and timely, high-quality work!
I love everything about the final product! I loved the process of working with Courtney and how she truly listens to what her clients want. I love my new logo, branding colors, and overall website – I feel that it represents me and everything I want my clients to feel when they work with me. Basically – everything about this experience was so wonderful and exciting.
Need more specifics?
Here’s exactly what’s included:
- Each day of the workshop will feature a 30 minute workshop with 20 minutes of education and 10 minutes of coworking.
- The Brand Love 101 workbook and blueprint for improving your private practice branding.
If your brand is feeling a little unloved and unappreciated, it’s time to reignite the spark and show the world your heart with a strong and authentic brand identity.
It’s time to put your heart into your brand
- Figure out how to tell people what you do, what you offer, and why you're different (and for the love, get people to understand that you don't do weight loss services!)
- Get clear on your mission and values as a weight-inclusive private practice, and make sure your branding and messaging are as unapologetically authentic as you are.
- Find your community and tailor your branding and marketing efforts to appeal to your dream clients (no more settling for anything that doesn't light your soul on fire!).
- Make your business stand out from the competition by showcasing your unique talents and services (because let's face it, you're one of a kind!)
To put it simply, in this uncertain economy you can’t take the risk of
not knowing exactly who you are as a business and a brand.
And that’s why I created the Brand Love 101 Workshop.
To help weight-inclusive private practice owners like you
get out there and help people while also being able to create a life you love!