free workshop: get booked out locally on july 17th →
Based in Athens, GA · serving practices nationwide

Branding, websites & local SEO for weight-inclusive private practices

Your website should be booking the right clients while you're in session.
websites for dietitians in private practice

10

discovery calls in one week post-launch
- Megan

5

new clients within a week of going live
- Shay

#1

on Google for her target keywords
- Amanda

#3

from #18 in local search in just four weeks
- Gabrielle
"Our website got 21% more organic traffic in just 90 days!" ~ Eva Haldis, RD
|| vickery ||

Most private practice websites fall into one of three buckets...

Clinical and cold, quietly running on diet-culture language the owner would never actually say out loud, or DIY'd to the point that it's costing bookings.

And every week that site stays up, the wrong people inquire and the right people can't find you.
That's not a vibe problem.
It's a revenue problem.
  • A misaligned inquiry lands, and you pull up the saved reply that starts with "that's not really my specialty."
  • A referral checks your site before booking, doesn't quite trust what she sees, and books someone else.
  • Your site says "nutritionist" when you mean something much more specific, so it sorts for volume instead of fit.
website workshop for dietitians

Want to know the difference between a site that books and a site that just exists?

They're not built on vibes or AI throwing something together.

They're built on strategy.

Before we touch a font or a color, we figure out who your ideal client is, what they need to see to trust you, and how the site walks them there.

That's why our projects don't just look good, they stop the Tuesday-afternoon spiral of answering misaligned inquiries, and they keep working while you're in session.

Brand strategy → custom website → ongoing support → local SEO.

In that order, for a reason.
Signature offers

Brand & website packages

Starter & Signature now include foundational local SEO setup, so your site is built to get found, not just to look good.
most popular

Signature Brand + Website

Full strategy, brand identity, a custom 10-page site, and local SEO setup.
signature package →

Starter Brand + Website

Brand basics + a custom multi-page site + local SEO foundation.
starter package →

Other ways to work together

Local SEO Services

Google Business Profile optimization, local directory setup, review strategy, & monthly tracking. 
start with an audit →

Website in a Week

A fast, focused launch for practices just getting started and want to get live fast with a customized template website.
website in a week →

Website Care Plans

Priority support, Q&A sessions, Clinician Crew community, & more, so you're not up at 11pm fighting your website.
get some care →

Small studio, niche expertise

The generalist freelancer or AI

  • Googling "intuitive eating" after your kickoff call
  • Ghosts you mid-project
  • Builds your site for everyone, which means it works for no one

Declet Designs

  • Knows the private practice world inside & out
  • Responsive, relationship-driven
  • SEO + branding built for your clients

just right

The big agency

  • New contact every time you email
  • You're a ticket number
  • Built for everyone = built for no one

Ready to stop chasing algorithms & start attracting referrals?

Grab your FREE checklist that shows you how to position your website strategically so that clients find YOU through referrals, without posting on Instagram every damn day!
Freebie | Referral Ready Website Checklist
referral ready website checklist for private practices

Featured Projects

Powered by equal parts coffee and the satisfaction of watching clients sigh with relief when they see their new site.
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always reddy dietitian nutritionist wordpress website design
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eat swim win katie dietitian website

Working with her felt like having both a business coach AND a website designer.

Within just weeks, I’m already seeing more email subscribers, more engagement, and more time spent on pages. I finally feel like my brand has a home that reflects the impact I want to make.
Katie Schimmelpfenning, RD
Eat Swim Win
|| vickery ||
anti-diet dietitian, recovering people pleaser, lotr nerd, type c mom, & web strategist

Hi, I'm Courtney

I'm the dietitian who fell into the tech rabbit hole and just... stayed there
I spent years watching brilliant practitioners, people doing genuinely important work, struggle with websites that actively worked against them.

Eventually I got frustrated enough to become the solution.

I understand your business model because I lived it.

Both as a patient AND as a practitioner.

That means when we sit down to build your site, I'm not Googling "what is intuitive eating." I already know why your messaging has to be precise. I already know why the wrong inquiry wastes your whole Tuesday. And I build websites that account for all of that.
  • I know your people
  • I speak fluent weight-inclusive and I have a built-in diet culture bs detector
  • My neurodivergent brain finds the tech stuff fun (which is honestly concerning but works in your favor)

Ready for a website that actually fills your schedule with the right people?

Book a free intro call. We'll figure out why your current site isn't converting, what it would take to fix it, and whether working together makes sense.

You'll leave with clarity either way.
info
Declet Designs is a brand and web design studio for weight-inclusive private practices and organizations. Founded by Courtney Vickery, MS, RD, LD, a dietitian turned designer, we provide strategic branding, websites, and local SEO.

Located in Athens, GA, and serving businesses nationally.

Declet Designs is a welcoming space built on the belief that every body deserves dignified, affirming care. We're committed to weight inclusivity, LGBTQIA+ inclusion, neurodivergent-affirming practices, and anti-racism. If those values don't align with yours, we're probably not the right fit, and that's okay.

690 N Hwy 29 Ste 115, #123 Athens, GA 30601

COPYRIGHT 2026 DECLET DESIGNS LLC