now booking fall 2026

athens, ga website designer for private practices

Most websites don't book clients because they were built without strategy

We do branding & marketing strategy first, then a custom website that actually works.

10

discovery calls in one week post-launch
- Megan

5

new clients within a week of going live
- Shay

#1

on Google for her target keywords
- Amanda

21%

organic traffic increase in 90 days
- Eva

#3

from #18 in local search in just four weeks
- Gabrielle
signature branding and website weight inclusive dietitian

Most brand and website projects go like this...

Beige. A eucalyptus branch. The word 'nourish' in a script font.

Then six months later you’re writing a freebie, or hiring a VA, or drafting a sales email, and you’re staring at a blank doc trying to remember what you said about yourself last time.
 
Does this match the homepage?
Is this even how I talk?
Did I approve that tagline, or did I just get tired?

The site looked great in the launch screenshot.

But, the strategy underneath it never existed, or it died in someone’s Google doc the day after kickoff.


So every time you sit down to write anything, you’re starting over.

That's not a website problem.

It's a missing-foundation problem.

A website is one application of your brand strategy.

It's not the strategy itself.

So when someone builds you a website without first building the strategy, you're not buying a brand.

You're buying a snapshot of one. And snapshots go out of date the second your business shifts.

What you actually need: the document everything else gets built from.
(The website still happens. We promise. It's just not the headline.)

Before we touch a single font, we build your strategy.

A strategic foundation you'll use for years

Not a vibe board. Not a mood.

An in-depth brand strategy guide, custom to your practice, that goes deep on who you’re actually trying to reach, what makes you different from the other weight-inclusive clinicians in your area, and what your ideal client needs to see and feel before they trust you enough to book.

It’s the document your whole website is built from.


It’s also the thing you’ll open every time you write an email, create a freebie, or wonder “does this feel on brand?”

You'll get:

  • Audience positioning: who you're talking to, what they need to hear, what makes them book vs bounce
  • Differentiation: what makes you different from the other weight-inclusive dietitians in your zip code (and your country)
  • Messaging and brand voice: documented well enough that a future VA or copywriter can open the PDF and sound like you
  • Visual direction: palette, type, photography, the reason behind every call
  • Your values and non-negotiables: the filter that keeps bad-fit clients out of your inbox before they ever land there
marketing strategy for dietitians and private practice and therapists
a soft place to land megan luybli
She's the Beyonce/TSwift of web design and such a wonderful human to work with!

I was blown away at the finished product and I loved how detail oriented Courtney was.

Megan Luybli
A Soft Place to Land Nutrition & Therapy

Now the website

Maybe your current homepage opens with 'Welcome to my website!'

Which, yes. We can see that.

But, now you'll have a 10 page custom WordPress site, built on strategy, in YOUR voice, and optimized for local search, written so your future clients trust you on the first scroll.

This is where most studios start. We are able to do this work because the foundation's already done.

Which means every design choice has a reason. Every word earns its spot. Every page is doing something specific.


(This is also why our sites don't look like everyone else's. Strategy-first means design that actually means something.)
custom wordpress website for private practices
custom wordpress website for private practices

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custom wordpress website for private practices
custom wordpress website for private practices

What your business looks like after

Notice what's not on this list: "I have a new website."
  • You stop second-guessing your messaging every time you sit down to write
  • Your Tuesday afternoon stops getting eaten by misaligned inquiry replies
  • You're not doing marketing at 9pm because you ran out of daylight
  • The referral who actually checks your site books, instead of bouncing

The site is the thing that ships.
The brand strategy guide is the thing that stays.

How we turn your vision into a client-generating website

PHASE 1

Brand + Marketing Strategy

We define your direction before design begins.
signature wordpress website and brand strategy for dietitians1

PHASE 2

Custom WordPress Website

We will build you a strategic WordPress website
signature wordpress website and brand strategy for dietitians2

PHASE 3

Launch your new brand and website

Ongoing support that’s as reliable as your morning coffee.
launch pack dietitians

Real results from real practices

INVESTMENT

Signature Brand & Website Package

This package is the full deal:

Brand strategy + a custom WordPress website built specifically for your practice, with enough depth to grow alongside you.

It’s not just “a new logo” or “a prettier site.” It’s messaging, design, and systems that finally work together.

Everyone gets the same strategic process and pricing is based on scope and functionality.

Add-ons available:
E-commerce functionality with FluentCart, membership areas, advanced integrations.

Deliverables

  • Brand and marketing strategy guide, including competitor analysis and client avatar research
  • Logo design + brand guidelines on
    color palette, typography and photography
  • Custom WordPress website (up to 8-10 pages)
  • On-page SEO and mobile-responsive design
  • Copywriting templates and launch support

Timeline

The brand project takes 4 weeks.

The website project takes an additional 6 weeks, depending on the needs of the website.

Total: 10 Weeks, minimum

Investment

Signature Brand + Website package starts at:

Paid in full: $8,998 

Payment plan: 6 monthly payments of $1,600 (total $9,600)

Includes copy editing after you complete our website workbook.

A Care plan is included in the price for 3 months post-launch, covering hosting, monthly maintenance, monthly Q&A, and ongoing support.

Our Signature Offer
if you're wondering

Can't I just use AI for this?

Honestly, same way your clients could just Google their symptoms instead of booking with you.

You bring something Google can't. Context. Nuance. The kind of judgment that comes from actually living in this world.

So do I. I'm not Googling "intuitive eating" before your project call.

I already know why the wrong word choice costs you the right client. I already know what your people need to see before they trust you enough to book.

That's not something you can prompt.

So the ROI isn't really "website."
It's time back.
It's discovery calls that are actually worth taking.
It's the referral who checks your site and books instead of bouncing.

dietitian turned designer

Hi, I'm Courtney

I'm a weight-inclusive dietitian who got genuinely
frustrated watching brilliant clinicians do life-changing
work behind websites that were actively embarrassing
them.

So l fixed it.

First for a few friends. Then for a hundred practices.
Now it's the whole job.

I've been building websites since around 2011 and I've
been in this field long enough that you don't have to
explain HAES to me, defend your approach, or worry I'm
going to sneak "achieve your health goals" into your
homepage copy.

I already get it. That's kind of the whole point.

I still teach nutrition at UGA. My pups Oliver & Penelope
are usually underfoot while I work. The coffee is always on.

And I genuinely love this tech stuff, which, as my husband will tell you, is a little concerning, but works out great for you and your business!
courtney vickery dieititan designer
eat swim win katie dietitian website
"Within just weeks, I’m already seeing more email subscribers, more engagement, and more time spent on pages."
client story

"Working with her felt like having both a business coach AND a website designer."

She asked smart questions, clarified messaging, improved my funnel flow, and her copywriting is incredible. I finally feel like my brand has a home that reflects the impact I want to make.
Katie Schimmelpfenning, RD | eat swim win

Not sure if this is what you need right now?

This is perfect if...

  • You run a weight-inclusive private practice or service-based business
  • You want to invest in the foundation, not just the deliverable
  • You value clarity, communication, and collaboration.
  • You are ready to move on from Wix or other DIY websites and want to invest in a professional website that your clients will love.
  • You value clarity, communication, and collaboration
  • You appreciate a defined process and timeline, and you’ll show up for it
  • You trust that I know my stuff about websites, the same way you know your stuff about ditching diet culture

This isn't right if...

  • You want page count to dictate price. (It doesn't here. The process and the strategy do.)
  • You’re looking for a bargain over a long-term solution.
  • You want to control every design decision rather than collaborate.
  • You promote intentional weight loss and do not practice from a weight-inclusive lens.
  • You prefer to “figure things out as we go.”
  • Deadlines and project requests tend to slip past you (life happens, but this process needs you!)

Frequently Asked Questions

I work with weight-inclusive business owners. This could be anything from dietitians like myself, therapists, coaches, trainers, massage therapists, or other service providers like interior designers!

Freaking out about feedback? Don't. My revision system makes it ridiculously easy to point and click exactly what you want changed - no awkward emails trying to explain 'that thing in the upper right corner that's kind of bluish.'

I think the real question is, do you have time to do it yourself and time to potentially lose more ideal clients? I make this process as seamless and painless as possible! Once you do the pre-work, I handle the rest of the heavy lifting and you’re good to go.

Short answer: YES

Long answer: We have our 1-hour call on the first Monday of the timeline. In the second week, you really need to set aside a lot of time each day to review the revisions I have done so that you are 100% satisfied with the website by the second Thursday. I’m fast, but if I don’t have anything to revise… then it makes things seem rushed. Then on Friday you have your launch call!

You will have 2 options:

1) Complete my copywriting questionnaires for me to use as the copy on your site.

2) Add on copywriting services and let me handle it all for you!

Yes! Our typically payment setup is 50% deposit to save your spot, then 50% before your project start date.

For payment plans:

Starter Project - 4 monthly payments

Signature Project - 6 monthly payments

Local SEO Intensive - 3 monthly payments

Sorry friend, but no.

I'm neurodivergent and I run this studio accordingly.

A surprise call is not a small favor to me, it's a controlled demolition of my afternoon. I will spend the forty minutes beforehand refusing to start anything because A Call Is Coming, and the twenty minutes after staring meaningfully at a wall. Your project deserves better than the fumes.

So the calls we do have are scheduled, and they land at the moments that actually change something: kickoff, strategy, handoff. Your package says how many you get. My scheduling link says when I'm free.

Want more time than that? You can buy more. Easy peasy.

The only call I will truly never take is the one where I read my own instructions aloud to you.

If a step isn't working, tell me which number and I'll send a screen recording of me doing the thing. You get the answer faster, you can rewatch it at 2am, and I get to stay in the pants I've made peace with.

Yes! I can help you get your website set up properly with SEO best practices. However, it really is up to your ongoing work with your website to help it rank higher on Google. This includes a strategy with blogging, quality backlinks, keeping your site up to date, and more. Otherwise, it’s just a fancy digital brochure! Sign up for our monthly SEO services if you are serious about ranking higher.

My main focus is WordPress and Squarespace.

When I build with WordPress, and my builder of choice is Breakdance, Bricks, or the default builder - Gutenberg - depending on your site's needs.

If you use another builder like Elementor, Divi or if you're on Wix, Squarespace, or Showit, please submit an inquiry because I do have experience with those.

I typically do not recommend Wix if you have any plans to blog or grow your site in the future.

I get it!

The first step is to review all of the information on my website - you'll find most of your answers here.

Next, you can schedule your free inquiry call and I'll discuss your options and send you a detailed proposal.

 

Still have questions? Let's schedule a Strategy Consultation!

 

A gentle note about my communication boundaries:

I'm more than happy to address any questions you have, but I also want to ensure fairness to my current clients by managing my time effectively. And to keep things efficient and respect everyone's time, I won't be able to engage in lengthy email back-and-forths or revisit topics already discussed or explained in a proposal. This is why I provide so much information on my website, in my inquiry calls and proposals, and Strategy Consults. 

Get a website that you're proud of AND one that attracts your dream clients.

Book a free intro call. We'll talk through where you are, what you actually need, and whether we're the right fit.

courtney vickery dietitian website designer
info
Declet Designs is a brand and web design studio for weight-inclusive private practices and organizations. Founded by Courtney Vickery, MS, RD, LD, a dietitian turned designer, we provide strategic branding, websites, and local SEO.

Located in Athens, GA, and serving businesses nationally.

Declet Designs is a welcoming space built on the belief that every body deserves dignified, affirming care. We're committed to weight inclusivity, LGBTQIA+ inclusion, neurodivergent-affirming practices, and anti-racism. If those values don't align with yours, we're probably not the right fit, and that's okay.

690 N Hwy 29 Ste 115, #123 Athens, GA 30601

COPYRIGHT 2026 DECLET DESIGNS LLC