Your brand is more than a logo
Build a brand for your private practice that speaks directly to your ideal client while staying true to your mission & values.
It’s freaking HARD to put together the perfect brand for your weight-inclusive private practice
BUT, you don’t have to keep trying to hold your brand together with duct tape
Hear me out and step away from your Canva account! There’s an easier way to find the perfect logo (that you can actually trademark) and colors instead of DIY-ing your brand.
Your brand and mission are TOO IMPORTANT to pick another generic logo and the same fonts that everyone else is using (if I see that Brittany font one more time…).
You and your business are unique and you deserve to show that personality on your website, social media and more!
You want a brand that makes your VALUES as a weight inclusive private practice clear AND sets you apart from others
Did you know that businesses that have a clear brand and story are valued higher by potential clients?
Think about the businesses that you know and TRUST.
Now, think about what it is that makes you trust them (hint: it’s not just the pretty logo).
Imagine for a second that you went to their website and you didn’t recognize ANY of the colors, the images, the style of photos… nothing. AND they made no mention of it and there was no consistency throughout the site.
Would you still feel like you could trust them?
I’m going to guess no. Humans crave consistency and that helps develop your trust!
Here’s how we can create a brand that your ideal clients will trust
Branding that represents your values + mission
I think we know that anyone can throw together a logo and some colors and call it a day. But, you also know that as a weight inclusive provider your brand is SO MUCH MORE than that. You want a brand that makes it clear that you are *different.*
Imagery that speaks to your ideal client
Potential clients know when something feels disconnected. Let’s make sure that your website and branding are all pulling together into a nice, neat bow. Those potential clients will quickly become actual clients because they feel safe AND they trust you!
Less time trying to figure out how to style your materials
Remember how we needed to step away from Canva? Well, when you finally know exactly what your brand colors and fonts are and have a guide on how to implement them, you will save so.much.time making new materials!
And this is how we are going to do it…
Discover your true identity
During the discovery process, we will work together to help you find your brand voice, personality, and more! No more trying to figure out exactly WHO your brand represents.
Develop the design
Once we have a clear picture and strategy for your brand, we will get to work making the designs! You will receive your brand presentation from me when it’s ready for review to make sure it’s just right.
Attract your Dream Clients
Now there won’t be any question about what exactly you do and who you work best with. Clients will come to your website and know instantly, ‘THAT is who I want to work with, she GETS me.’ #thankyoubranding
She visually translated my vision. Courtney takes the time to listen and understand your mission and vision, and was wonderful with making modifications in a timely fashion.”
- Analysis and interpretation of your brand voice & vision to create 2 sets of concepts for you to choose from
- Curation of creative ideas as a guide to our design approach (aka ‘moodboard’)
- Logo suite including 1 main logo, 1 secondary logo and submarks
- 15-page guide for your brand including a selection of color palettes, font pairings, patterns & stock images for you to use to ensure brand consistency moving forward
- Professional setup and delivery of print-ready and web-ready files including a file format guide so you know how to use them correctly
I’m happy to answer them!