Grab your coffee (or tea, if that’s your jam, I personally love English Breakfast with cream and honey) and settle in. We’re going to chat about how to make your ‘About Me’ page less snooze-fest and more “Holy cow, I need to work with this person!”
It’s 2 AM, and you’re doom-scrolling through Netflix, trying to find something—anything—to watch. You click on a show, and BAM! The first 30 seconds hook you like a fish on a line. That, my friends, is exactly what we want your ‘About Me’ page to do.
But here’s the kicker: Your ‘About Me’ page isn’t really about you. I know, I know—what the heck, right? Stick with me here.
Remember my beauty pageant days? (True story. Nothing says small-town glamour like parading around in a sparkly dress that itched like crazy.) Well, it wasn’t all tiaras and roses at first.
Freshman and sophomore year, I was a hot mess. I tried so hard to be what I thought a “beauty queen” should be that I forgot to be myself. I practiced those pageant walks until my feet bled, perfected that “beauty queen wave” until my wrist ached, and rehearsed answers that sounded about as authentic as a three-dollar bill.
Spoiler alert: I didn’t even place.
But junior year? That’s when the lightbulb went off. I thought, “What the heck am I doing? This isn’t me!” So I ditched the fake smile, tossed the canned answers, and decided to just be… well, me.
Sure, I still practiced. (No one wants to see me trip over my own feet on stage.) But this time, I let my real personality shine through. And wouldn’t you know it? I placed that year.
Senior year rolled around, and I doubled down on being authentically me. I cracked jokes during the interview, let my genuine enthusiasm show, and you know what? I won the whole dang thing.
Now, what’s this got to do with your ‘About Me’ page? Everything.
Crafting the perfect ‘About Me’ page isn’t about creating some polished, pseudo-perfect version of yourself. It’s about being real—showing the authentic you that your clients will actually work with.
Your ideal clients don’t want some rehearsed, pageant-perfect version of you. They want to see the real deal—the one who’s passionate about helping others, who’s got the skills to back it up, and who might just crack a terrible dad joke in the middle of a serious consultation.
So when you’re writing your ‘About Me’ page, ditch the sparkly facade. Show them the authentic you—warts, wisdom, and all. Because just like in that pageant, it’s when you’re truly yourself that you really shine.
Action Item: Start with a problem your ideal client is facing. Make it vivid. Make it real. For example:
“You’re tired of feeling like your body is a problem to be solved. You’ve been on the diet roller coaster for years, and all it’s left you with is a whole lot of frustration and a complicated relationship with food. Every time you open Instagram, there’s another ‘miracle’ solution promising to ‘fix’ you. But deep down, you know there’s got to be a better way. Sound familiar?”
Now, I could tell you all day long about how I’m a whiz at creating websites. But wouldn’t it be more convincing if I showed you a before-and-after of a client’s site that went from hot mess to hot damn?
Same goes for your ‘About Me’ page.
Action Item: Share a brief client success story or transformation. Don’t name names (hello, HIPAA!), but paint a picture.
For instance:
Meet Alex (not their real name, obvs). They came to me feeling like food was the enemy and their body was a battleground. Fast forward six months, and they’re rediscovering the joy of eating without guilt, trusting their body’s cues, and finding movement that actually feels good—not like punishment. Who knew peace with food and body was possible?
Look, I get it. You worked your tail off for those letters after your name. But here’s the truth bomb: Your potential clients care less about your MBA and more about how you’re going to make their lives better.
Action Item: Instead of listing every certification known to man, share how your unique combination of experience and education makes you the perfect person to solve their problems.
Try something like:
“Sure, I’ve got a wall full of fancy diplomas (my kids use them as coloring books). But what really matters is that I’ve spent the last decade in the trenches, helping real people with real bodies overcome real health challenges.“
Your ‘About Me’ page should sound like you on your best day. You know, when you’ve had just the right amount of coffee and you’re on fire with witty comebacks. (Unlike me at 6 AM when I’m stumbling around like a zombie, trying not to trip over Oliver, my constant shadow of a dog.)
Action Item: Include some personal tidbits that make you relatable.
Maybe something like:
“When I’m not geeking out over the latest nutrition research, you can find me attempting to garden (and failing miserably) or binge-watching ‘The Great British Bake Off’ while trying not to drool on my keyboard.”
Every sentence on your ‘About Me’ page should pass the “So What?” test. If your reader can respond with “So what?” to any part, it’s time to hit that delete button faster than I devour a box of Girl Scout cookies.
Action Item: Go through your page and ruthlessly cut anything that doesn’t directly speak to your ideal client’s needs or show how you can help them. Be brutal. Channel your inner Simon Cowell.
Don’t leave your readers hanging like the season finale of your favorite Netflix show. Give them a clear next step. What do you want them to do after reading your page?
Action Item: Include a strong, clear CTA.
Something like:
“Ready to break free from the cycle of dieting and make peace with food and your body? Let’s chat! Book your free 15-minute consultation now. (Warning: Side effects may include improved relationship with food, more mental space for things you actually care about, and a newfound appreciation for your body’s inherent wisdom.)”
Let’s talk your about page layout
Because even the best content can get lost if your page looks like it was designed by a toddler on a sugar high. (Trust me, I’ve seen what my kids can do to a blank wall with a crayon.)
Now, let’s address some common ‘About Me’ page mistakes that make me want to throw my laptop across the room (but I won’t, because unlike that time I threw a book, I actually need my laptop):
Now, let’s wrap this up with a bow, shall we?
Your ‘About Me’ page is your chance to make a killer first impression. It’s like the online equivalent of a firm handshake and a winning smile. (Just don’t actually try to shake hands with your computer screen. Trust me, it doesn’t work, and it leaves weird smudges.)
Remember, at the end of the day, your potential clients are looking for someone they can trust, someone who gets them, and someone who can help them. Your job is to show them that you’re that person, all while injecting enough of your personality to make them feel like they already know you.
Channel your inner storyteller, sprinkle in some humor, and create an ‘About Me’ page that’s less snooze-worthy and more “Holy guacamole, I need to work with this person RIGHT NOW!”
And if all else fails? Well, there’s always interpretive dance. (Kidding. Please don’t. Unless you’re a dance therapist, in which case, dance away, my friend.)
Courtney has 15+ years of experience putting together and designing marketing materials, WordPress websites, customer experiences, and workflows that help you save time and money. She developed these skills during her years as a Director of Corporate Health Services, Group Fitness Program Manager, Lead Wellness Dietitian, fitness and yoga instructor, and her own nutrition private practice, Vickery Wellness.
She also taught undergraduate courses at the University of Georgia where she graduated with the following degrees:
Declet Designs offers branding, website design, strategy, and local SEO for weight-inclusive private practices & small businesses. Located in Athens, GA, and serves businesses nationally and internationally.
Declet Designs is a welcoming and inclusive space for all people regardless of their race, ethnicity, age, body size, disability, sexual orientation, gender identity or expression, neurodivergence, or national origin.
Declet Designs is located on the lands of the Muscogee and Tsalaguwetiyi people and wishes to acknowledge them as the Traditional Custodians of this land. We also pay our respects to their Elders, past, present & emerging.
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