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When Eva Haldis of Reclaim Nutrition first reached out to us, she was facing a challenge many specialized healthcare providers encounter: how to stand out in the competitive online landscape of the Philadelphia area. As a weight-inclusive dietitian specializing in eating disorder recovery, Eva offered unique, specialized services that weren’t reaching the right audience.
Despite having excellent credentials and a genuine passion for helping clients develop healthier relationships with food, Eva’s online presence wasn’t matching the quality of her services. Her Google Business Profile was underutilized, her website wasn’t optimized for local search, and potential clients who could benefit from her specialized services were simply not finding her.
Based on our initial consultation, it was clear that while Eva had success with clients who found her through referrals, her online presence wasn’t generating the same level of discovery among potential clients who were actively searching for her specialized services online.
After our initial discovery call with Eva, we outlined a 3-month Local SEO strategy tailored specifically to her practice needs and goals. Our approach focused on several key areas:
We began with comprehensive audits to establish where Reclaim Nutrition stood in terms of:
Our research identified that Eva was ranking for only a handful of the 15 key target keywords we identified as essential for her practice. Her Google Business Profile lacked the optimization needed to appear in the critical “Map Pack” results that drive so much local business.
We recommended maintaining Reclaim Nutrition’s clear, effective business name which already included critical keywords. However, we expanded her Google Business Profile categories to include:
This strategic category expansion helped her appear in more relevant searches and better reflected the full scope of her services.
We completely revamped her Google Business Profile by:
To strengthen Eva’s local presence, we submitted her business information to 30 citation sources over the three-month period, ensuring consistent Name, Address, and Phone number (NAP) data across all platforms. This included targeted listings on:
While Eva already had excellent reviews (a perfect 5-star rating), we identified that increasing the volume of reviews would strengthen her competitive position, as her profile had fewer total reviews than some competitors. We provided guidance on ethically and appropriately requesting reviews from satisfied clients.
Our work with Eva followed a structured approach over the three-month period:
Throughout the process, we maintained clear communication with Eva, providing updates and addressing any questions or concerns promptly.
The results of our Local SEO campaign for Reclaim Nutrition were significant and measurable, particularly impressive given the relatively short three-month timeframe:
Eva experienced a 21.5% increase in organic traffic to her website in just 90 days. This represents users finding her through search engines rather than direct traffic or social media, indicating improved search visibility.
The website saw a 22.3% increase in new users during the campaign period. This metric is particularly important as it represents potential new clients discovering Reclaim Nutrition for the first time.
There was a 16% increase in clicks from Google Search results compared to the previous 90-day period, growing from 815 to 968 clicks. This demonstrates that not only were more people seeing her in search results, but they were also taking action by clicking through to learn more.
By the end of the three-month period, Reclaim Nutrition was ranking #3 in local results for the high-value keyword “dietitian Philadelphia” – a significant achievement in a competitive market.
The website showed strong engagement among visitors who found Reclaim Nutrition through organic search, with these users spending significant time engaging with her content.
Eva’s review highlights these achievements: “Since signing up to work together on my practice’s Google Business Page, we’ve had 21.5% in organic traffic to our site in the past 90 days, a 22.3% increase in new users and 16% increase in clicks from Google search – all with just about 3 months of support from Courtney and her team!”
While the percentage increases in traffic and engagement are impressive, the real value comes from understanding what these metrics mean for Eva’s practice. Let’s break down the potential ROI:
For specialized nutrition services like Eva offers, the lifetime value of a client can be substantial. A typical eating disorder recovery client might work with a dietitian for 6-12 months or more, with sessions often ranging from $120-200 per session.
Using conservative estimates:
This means our Local SEO work potentially helped generate 6 new clients (300 visitors × 2% conversion rate), representing about $7,200 in new business value.
The citation building work we completed continues providing value well beyond the initial campaign period. Each citation:
By optimizing her Google Business Profile and improving local rankings, Eva gained a significant edge over competitors who aren’t investing in Local SEO. In healthcare services, being visible in local search results often translates directly to new client acquisition.
Several factors contributed to the success of Eva’s Local SEO campaign:
By leaning into Eva’s specialized services rather than trying to compete broadly, we were able to target keywords with high intent but potentially lower competition. Terms like “eating disorder dietitian near me” bring in visitors who are specifically looking for Eva’s services.
Regular, relevant posts to her Google Business Profile kept her listing fresh and engaged potential clients with valuable information. This consistent activity signals to Google that the business is active and relevant.
Rather than just focusing on a few high-profile directories, we cast a wide net with 30 citations across relevant platforms. This diversity strengthened the overall citation profile and improved NAP consistency.
Throughout the campaign, we tracked key metrics and made adjustments based on performance data. This allowed us to optimize our strategy as we progressed.
Eva was an engaged partner in the process, providing timely feedback and valuable insights about her practice that helped inform our content development.
Eva’s results are particularly meaningful when considered within the broader context of healthcare marketing:
According to a 2023 study by BrightLocal, 76% of people who conduct a local search on their smartphone visit a business within 24 hours, and 28% of those searches result in a purchase. For healthcare services like nutrition counseling, where proximity and trust are major factors in selection, local search performance is even more critical.
The same study found that 87% of consumers read online reviews for local businesses in 2023, with this percentage rising to 94% when specifically looking for healthcare providers. This underscores the importance of our focus on review management for Eva’s practice.
With 84% of “near me” searches now occurring on mobile devices, our mobile-friendly approach to Eva’s Local SEO strategy was essential. We ensured her Google Business Profile was optimized for mobile viewing and action-taking.
Unlike retail businesses, healthcare services often involve a longer consideration period. A recent patient journey study by Kyruus showed that 60% of patients spend more than two weeks researching before selecting a new provider. This means the improved visibility we achieved for Eva will likely continue generating new clients well beyond our initial measurement period.
While the three-month campaign yielded impressive results, Local SEO is most effective as an ongoing strategy. Based on our analysis, we recommended several next steps for Eva:
Maintaining regular Google Business Profile activity and monitoring citations will help preserve and build upon the gains achieved.
Expanding content creation to include more website-based local content, such as neighborhood-specific resources for eating disorder recovery in Philadelphia.
Implementing a systematic approach to ethically requesting reviews from satisfied clients to continue building social proof.
Addressing the on-site SEO recommendations identified in our audit, including adding location-specific content, implementing schema markup, and creating dedicated service pages.
Eva’s experience demonstrates the significant impact a targeted Local SEO strategy can have for specialized healthcare providers. In just three months, with a modest investment, Reclaim Nutrition achieved measurable improvements in online visibility and new client acquisition.
For dietitians and other healthcare providers operating in competitive markets, Local SEO represents one of the most cost-effective marketing channels available. Unlike paid advertising, which stops generating leads the moment you stop paying, Local SEO creates sustainable visibility that continues delivering value over time.
As Eva shared in her review: “Needless to say, her services have a great return and she sends really thoughtful (and beautiful) reports that show the changes that have been made and updates on the data since starting her work.”
The online landscape continues to change, but one thing remains constant: potential clients are using local search to find healthcare providers. For practices like Reclaim Nutrition, being visible when and where these searches happen isn’t just a marketing luxury—it’s an essential component of practice growth and sustainability.
Courtney has 15+ years of experience putting together and designing marketing materials, WordPress websites, customer experiences, and workflows that help you save time and money. She developed these skills during her years as a Director of Corporate Health Services, Group Fitness Program Manager, Lead Wellness Dietitian, fitness and yoga instructor, and her own nutrition private practice, Vickery Wellness.
She also taught undergraduate courses at the University of Georgia where she graduated with the following degrees:
Declet Designs offers website design, strategy, and SEO for weight-inclusive private practices & small businesses. Located in Athens, GA, and serves businesses nationally and internationally.
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