Some projects stick with you—and not just because they turned out beautifully (though this one absolutely did).
Designing the Honest Nutrition website for Lindsay was one of those rare projects where everything just clicked. Her clarity of purpose, her calm-but-straightforward vibe, and her commitment to providing inclusive, compassionate nutrition care made it incredibly easy to design a site that felt like her.
We launched this site back in 2024 and I’m still proud to support it.
It’s the kind of project that reminds me why I do what I do.
From the first time I read through Lindsay’s intake questionnaire, I knew exactly where we were headed.
She didn’t want a loud or showy site. She didn’t need fireworks or flashy animations. What she needed was something that felt grounded, trustworthy, and supportive—just like her work.
In our initial conversations, Lindsay made it clear she wanted a website that was:
She didn’t want to have to explain what weight-inclusive care was to her designer (which… honestly, fair). She wanted someone who got it, so she could focus on serving her clients instead of giving a crash course in eating disorder care.
We started, as always, with the foundational brand workbook. Lindsay shared a lot about her audience—primarily adults working through eating disorders, disordered eating, and chronic conditions—and how she wanted her site to feel for them.
No high-pressure salesy stuff.
No “before and after” messaging.
Just a calm, confident presence that says, “You’re safe here. Let’s figure this out together.”
We chose fonts that blended professionalism with a gentle edge—no harsh sans-serifs or squiggly overdone embellishments. Colors were kept neutral with soft warmth to keep the site feeling cozy but polished.
Every design choice was intentional. Even the spacing was made to feel a little more breathable than your typical site. Because when you’re doing hard work like healing your relationship with food, the last thing you want is a chaotic or confusing website.
One of the most important goals Lindsay had was to reduce the number of inquiries from non-ideal clients.
Before the redesign, she was spending way too much time responding to people who were looking for weight loss or restrictive nutrition advice—which is the opposite of what she offers. The new site needed to act as a gatekeeper: welcoming to her ideal clients, but clear enough to let others self-select out before filling out her contact form.
That meant:
And guess what? It worked.
Her inquiry process is now much smoother, and her clients come in already feeling connected to her approach.
Lindsay made it clear she didn’t want to learn how to be a web designer. (Can’t blame her.)
She wanted to understand her site well enough to make small updates, but didn’t want to spend her nights Googling “how to change my homepage banner text in WordPress.” So we built her site with ease in mind.
The backend is set up with custom fields and clear labels—no digging through code or dragging blocks around randomly. She can update her copy or add a blog post when she feels like it, and if something bigger comes up, I’m still just an email away.
The structure we set up is holding strong. That’s the beauty of building with intention from the start.
Besides the immediate glow-up (seriously, her new brand is gorgeous), Lindsay saw real, tangible benefits from the new site:
She also told me her business got a new sense of identity. That’s not fluff. That’s what happens when your website finally matches the work you do.
There’s a special kind of confidence that comes from being proud of the link in your bio.
I’ve continued to support Lindsay’s site with occasional updates, troubleshooting, and tech support—and every time I log in, I’m reminded of how well this project reflects her.
It’s not the flashiest site I’ve ever built.
It doesn’t have a thousand animations or a rotating gallery.
But it does exactly what it’s supposed to do.
It’s a calm, grounded, welcoming space for people who are often navigating really vulnerable, complicated stuff. And that matters more than anything else.
If you’re a private practice clinician—especially someone working in the weight-inclusive, non-diet, or eating disorder space—you know how hard it can be to find a designer who gets it.
You’re not just building a website. You’re building trust.
You’re creating a space where people will decide if they feel safe enough to reach out. That means your words, your visuals, your entire vibe—it all matters.
You don’t need a website that screams “LOOK AT ME.”
You need a website that quietly says, “You’re not alone. Let’s do this together.”
If Lindsay’s project resonated with you, I’d love to help you build something that actually feels like you.
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Courtney Vickery, MS, RD, LD is a marketing and wellness strategist with 15+ years of experience in WordPress web design, workflow optimization, and client experience strategy.
She has served in leadership roles as a Director of Corporate Health Services, Group Fitness Program Manager, and Lead Wellness Dietitian, and built her own private practice, Vickery Wellness.
Courtney also has an extensive academic background. At the University of Georgia, she taught undergraduate nutrition courses, served as Interim Director of the Dietetic Internship, and continues to teach as needed.
She is a proud UGA alum, holding:
MS/DI in Foods & Nutrition
BS in Dietetics
BA in Political Science
With her unique blend of academic expertise, leadership experience, and design-driven strategy, Courtney helps professionals and organizations improve their systems, websites, and client experiences with clarity and confidence.
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