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When we were approached by Libby Parker, the force behind The Broadway Dietitian, to revamp her brand, we knew we were in for something special.
This nutrition private practice has a unique target audience — it’s platform dedicated to supporting the unique needs of the theater community with weight-inclusive, affirming nutrition counseling.
Our goal? To create a brand that shines as brightly as the stage lights of Broadway itself.
The Broadway Dietitian needed a brand that communicated its mission with clarity and confidence. The challenge was to craft a visual and verbal identity that resonated deeply with performers, from actors to stage crew, while breaking free from the diet culture that permeates traditional nutrition spaces.
We wanted to ensure that the brand would not only stand out in the crowded wellness industry but also foster a sense of inclusivity and support within the theater community.
The Broadway Dietitian is positioned as the go-to resource for performers seeking a harmonious blend of art and science in nutrition.
The brand’s focus on weight-inclusive counseling, body image healing, and eating disorder recovery set it apart from traditional dietitian services. Our strategy was to highlight this unique blend and position The Broadway Dietitian as a leader in the niche market of theater nutrition.
At the heart of The Broadway Dietitian’s vision is the revolutionizing of the theater industry by championing holistic wellness and body positivity.
The mission is clear: empower the theater community with personalized, weight-inclusive nutrition counseling that celebrates body diversity. It’s about helping performers thrive on and off the stage, not just through physical health, but by fostering a positive relationship with food and self.
The brand’s core values of integrity, affirmation, empowerment, and weight inclusivity are woven into every aspect of its identity.
The Broadway Dietitian is committed to creating a non-judgmental, supportive environment where clients can feel respected and heard. These values guided our creative process from start to finish.
The Broadway Dietitian needed a visual identity that reflected the opulence of Broadway while maintaining a sense of warmth and inclusivity. We developed a color palette that combined luxurious tones with inviting, soft hues—think rich golds paired with calming blues and greens. This balance ensured that the brand felt both high-end and approachable.
The typography choices were equally intentional. We selected a modern script font for the primary logo to evoke elegance and creativity, while a clean sans-serif font was used for secondary elements to maintain readability and professionalism across all platforms.
The logo design process was all about versatility and clarity. The primary logo, with its full brand name and elegant script, is perfect for brand stationery and website headers.
We also created secondary and submark logos for more compact applications, ensuring the brand’s identity remained consistent across all touchpoints—from social media profiles to business cards.
To add depth and personality to the brand, we developed custom brand patterns and marks.
These elements draw inspiration from the world of theater, incorporating subtle nods to stage design and performance art. They serve as a visual reminder of the brand’s commitment to the arts, creating an emotional connection with the audience.
The Broadway Dietitian speaks with an empathetic and authoritative voice, balancing professional expertise with compassionate understanding.
The tone is sincere and supportive, resonating with the theater community while providing a safe space for clients to explore their nutritional needs and body image concerns.
We carefully crafted a word bank that aligns with the brand’s values and tone.
Words like “empower,” “nourish,” “inclusive,” and “resilient” became staples of the brand’s messaging. We also established clear guidelines for what not to say—avoiding terms that are judgmental, restrictive, or associated with diet culture.
The goal was to ensure that every piece of communication felt welcoming and affirming.
The content strategy for The Broadway Dietitian revolves around three main pillars:
These pillars guide the creation of blog posts, social media content, workshops, and webinars, all designed to engage the theater community and provide valuable, actionable insights.
To connect with individuals like “Sophia,” a 28-year-old professional theater actress (one of our example personas), we focused on platforms like Instagram and YouTube, where visual and engaging content thrives.
We also emphasized the importance of community engagement, whether through social media or partnerships with theater companies.
The Broadway Dietitian’s new brand identity is a harmonious blend of sophistication, empowerment, and inclusivity.
With a clear vision, strong visual identity, and compelling messaging, the brand is now positioned to lead the charge in theater nutrition. Whether it’s through one-on-one counseling, educational content, or community advocacy, The Broadway Dietitian is set to make a lasting impact on the wellness of performers everywhere.
This rebrand wasn’t just about creating a beautiful logo or a catchy tagline—it was about bringing to life a brand that truly reflects the heart and soul of The Broadway Dietitian. And now, with a brand that shines just as brightly as the Broadway lights, Libby Parker is ready to take center stage.
Are you ready for your brand to take the stage? Reach out today and let’s get started!
Courtney has 15+ years of experience putting together and designing marketing materials, WordPress websites, customer experiences, and workflows that help you save time and money. She developed these skills during her years as a Director of Corporate Health Services, Group Fitness Program Manager, Lead Wellness Dietitian, fitness and yoga instructor, and her own nutrition private practice, Vickery Wellness.
She also taught undergraduate courses at the University of Georgia where she graduated with the following degrees:
Declet Designs offers website design, branding, and SEO for weight-inclusive small businesses. Located in Athens, GA, and serves small businesses and private practices nationally.
Declet Designs is a welcoming and inclusive space for all people regardless of their race, ethnicity, age, disability, sexual orientation, gender identity or expression, neurodivergence, or national origin.
Declet Designs is located on the lands of the Muscogee and Tsalaguwetiyi people and wishes to acknowledge them as the Traditional Custodians of this land. We also pay our respects to their Elders, past, present & emerging.
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