How an Interact Quiz Revealed My Clients’ Biggest Website Problem

Most of the private practice owners I work with come to me saying some version of the same thing: “My website looks fine, but nobody’s booking.” That’s why I decided to test out an Interact quiz to see what was really going on beneath the surface.

When the CEO of Interact offered me a free subscription in exchange for a blog post, I finally had the excuse to build a quiz I’d been meaning to make for years: What’s Missing From Your Website Strategy? The results were eye-opening — and confirmed what I see again and again in client work.

Why a quiz, though?

Quizzes are interactive! (Buzzfeed quizzes, anyone?) They get people to stop scrolling for a second and actually engage. Unlike a blog post, where someone skims and bounces, a quiz requires participation. A little curiosity, a few clicks, and suddenly they’re invested.

They’re also personalized.

Instead of me telling you in general terms what’s wrong with most websites, you get an answer that feels like it was made for you. That’s powerful!

And on the business side, quizzes are lead magnets.

Interact has shared some impressive numbers: across their platform, they’ve helped generate 100 million leads! With an average lead value of $4, that’s around $400 million in revenue created. Their research shows that for every dollar spent on Interact, businesses see about $23.60 in return. Pretty wild.

I wasn’t expecting those kinds of numbers out of the gate, but I did want to see if this would work in my own small corner of the internet.

Building my quiz

I designed the quiz around four “blocks” I see over and over again in client websites:

1. Conversion Block – The site looks nice, but it’s not guiding visitors to book.
2. Visibility Block – No one’s finding you in the first place (that’s SEO).
3. Value Block – Your copy doesn’t make it clear why someone should choose you.
4. Time Block – People want to work with you, but can’t figure out how or when.

The idea was simple: let someone answer a handful of questions and walk away with a clear sense of which block is their biggest problem. From there, they’d get some practical tips and the option to stay connected for more resources.

The early results

Here’s what happened in the first week after launch. I say launch lightly – I posted it in one Facebook group and added a popup. My next plan is to make a social media post and email my current list and ask them to share the quiz:

• 21 views
• 10 starts (about a 48% start rate)
• 5 completions (50% completion rate)
• 3 people opted in as leads (43% of completions)

Those numbers might sound small, but for a brand-new quiz with minimal promotion, I was encouraged. A 50% completion rate is nothing to sneeze at, and nearly half of the people who finished the quiz were willing to share their email to hear more.

And the kicker? Every single result so far has pointed to a Conversion Block.

That didn’t surprise me. Most websites I audit have surface-level polish but fail at the basics: clear calls-to-action, logical navigation, or even something as simple as a button that stands out.

Why the conversion block matters

Visibility, value, and time issues are important, but conversion is where the rubber meets the road. You can spend all day posting on Instagram or fine-tuning your SEO, but if your site doesn’t actually convert, none of that matters.

A conversion block doesn’t always scream at you. It’s not usually “the site is ugly” (though that can be part of it). More often, it’s subtle:

• Your buttons blend into the background.
• Your services page doesn’t make it obvious what to do next.
• Your contact form asks for too much information.
• Your copy is vague instead of leading someone toward action.

When I saw that 100% of quiz takers landed on conversion block, it felt like proof of what I already knew from client work: this is the silent killer of private practice websites.

What I’ve learned from testing Interact

Creating this quiz showed me a few things:

• Even a small quiz can reveal big patterns. Just five completions in and I already had validation of what I see every day: people struggle most with conversion.
• Quizzes lower the barrier. People might not fill out a long intake form or book a call right away, but they’ll happily answer a handful of fun, low-stakes questions.
• It’s worth the experiment. I didn’t run ads or push this quiz hard, and still saw a decent completion rate. With more visibility, it could become a steady stream of leads.

Want to know your block?

If you’re curious what’s holding your website back, you can take the quiz here!

And if you’ve ever thought about building a quiz yourself, I can honestly say Interact made it so freaking simple. I had mine up and running quickly, and it gave me insight into my audience that I wouldn’t have had otherwise.

Sometimes the smallest experiments can confirm what you’ve suspected all along: that the thing keeping your business stuck isn’t your work ethic, or your credentials, or your social media hustle; it’s a quiet little block sitting right there on your website.

Courtney Vickery, MS, RD, LD CEO

Courtney Vickery, MS, RD, LD is a marketing and wellness strategist with 15+ years of experience in WordPress web design, workflow optimization, and client experience strategy.

She has served in leadership roles as a Director of Corporate Health Services, Group Fitness Program Manager, and Lead Wellness Dietitian, and built her own private practice, Vickery Wellness.

Courtney also has an extensive academic background. At the University of Georgia, she taught undergraduate nutrition courses, served as Interim Director of the Dietetic Internship, and continues to teach as needed.

She is a proud UGA alum, holding:

• MS/DI in Foods & Nutrition

• BS in Dietetics

• BA in Political Science

• Graduate Certificate in Gerontology

With her unique blend of academic expertise, leadership experience, and design-driven strategy, Courtney helps professionals and organizations improve their systems, websites, and client experiences with clarity and confidence.