If you’re like most dietitians I know, then you’re an expert in your field. But imagine that not only are you an expert, but you’re absolutely crushing it on Instagram with over 75,000 followers!
But your website? It’s a bit of a mess.
That’s exactly where Amy, aka the Running Dietitian, found herself when she reached out to me.
Now, don’t get me wrong. Amy’s a total boss when it comes to sports nutrition. She’s the go-to guru for athletes and runners looking to level up their performance through kickass meal plans and expert advice.
But when it came to translating all that awesomeness into a website? Well, let’s just say things got a little… sticky.
Look, we’ve all been there. You think, “How hard can it be to throw together a website?” Then three hours later, you’re knee-deep in HTML hell, wondering why your header looks like it was designed by a drunk toddler. #funnybuttrue
That’s pretty much where Amy found herself. She’d given it the old college try, but her DIY attempts left her with a website that was about as user-friendly as a brick wall. The layout was a mess, finding stuff was like a game of digital hide-and-seek, and it just didn’t do justice to the amazing dietitian that she is.
In an industry where first impressions are everything, Amy knew she needed more than just a basic online presence. She needed a website that could keep up with her – dynamic, energetic, and ready to take on the world of sports and running nutrition.
Enter yours truly. 🙋♀️
Before we dove into the nitty-gritty of web design, we needed to get crystal clear on what Amy wanted her site to do. The Running Dietitian isn’t just a brand – it’s Amy’s passion, all about empowering athletes to fuel their bodies like the high-performance machines they are.
Amy’s approach? It’s all science-based, but she breaks it down in a way that doesn’t make your eyes glaze over. She wanted a website that reflected this – professional but not stuffy, informative but not boring as heck.
Most importantly, Amy needed her site to be the online hub for her community. With her massive Instagram following, she needed a website that could handle the traffic and keep her followers coming back for more.
Here’s where the magic happened. We rolled up our sleeves and got to work creating a custom WordPress website that would make Amy’s competitors weep with envy.
Here’s how we broke it down:
The final product? It’s a website that screams the “Running Dietitian” from every pixel. It’s clean, it’s professional, and it’s jam-packed with content that her audience is eating up (pun totally intended).
But, this site isn’t just pretty. It’s a high-performance machine that’s working its butt off to attract, engage, and convert visitors. Whether someone’s searching for a sports dietitian, looking for nutrition tips, or just want to see what Amy’s been up to, they can find it faster than you can say “carb-loading.”
When we revealed the final site to Amy, I swear I could hear her happy dance through the screen. She was over the moon with how it turned out, both in terms of looks and functionality. Her Instagram followers? They’re loving it too, with tons of comments about how sleek and professional the new site looks.
But the best part? Check out these stats in just TWO MONTHS since we launched the new site:
Holy moly, right? Amy’s new site isn’t just pretty – it’s a freaking powerhouse.
Amy’s experience shows exactly why investing in a custom WordPress site is worth every penny. It’s not just about looking good (although, that doesn’t hurt). It’s about creating a platform that works as hard as you do to grow your business.
So, if you’re sitting there with a DIY website of your own, wondering if it’s worth it to invest in a pro job, let me tell you: abso-freaking-lutely.
Your business deserves it, your clients deserve it, and hey – you deserve it too.
Ready to turn your online presence from meh to magnificent? Let’s chat. I promise not to judge your current site too hard. 😉
P.S. Huge shoutout to Amy for letting me share her story. If you’re into sports nutrition, go check her out at the Running Dietitian. Just don’t blame me if you suddenly feel the urge to sign up for a marathon.
Courtney Vickery, MS, RD, LD is a marketing and wellness strategist with 15+ years of experience in WordPress web design, workflow optimization, and client experience strategy.
She has served in leadership roles as a Director of Corporate Health Services, Group Fitness Program Manager, and Lead Wellness Dietitian, and built her own private practice, Vickery Wellness.
Courtney also has an extensive academic background. At the University of Georgia, she taught undergraduate nutrition courses, served as Interim Director of the Dietetic Internship, and continues to teach as needed.
She is a proud UGA alum, holding:
MS/DI in Foods & Nutrition
BS in Dietetics
BA in Political Science
With her unique blend of academic expertise, leadership experience, and design-driven strategy, Courtney helps professionals and organizations improve their systems, websites, and client experiences with clarity and confidence.
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