The importance of strong branding for weight-inclusive private practices cannot be overstated.
If you are reading this and you aren’t familiar with weight-inclusive private practices, they are healthcare providers who work with clients of all sizes, without promoting weight loss as the primary goal. In a world where societal stigmatization and weight bias are still rampant, it is crucial for these practices to communicate their message of inclusivity and acceptance. Strong branding is the key to building trust and credibility with potential clients, differentiating your practice from others in the industry, and creating a safe and welcoming environment for all clients.
In a world where societal stigmatization and weight bias are still rampant, it is crucial for these practices to communicate their message of inclusivity and acceptance.
Branding is like a superhero’s secret identity. Just like Clark Kent turns into Superman when he puts on his suit (and takes off that clever disguise of glasses *you’re not fooling anyone, buddy*), your business turns into a brand when it presents a unique and consistent image to the world. Just like Superman’s cape, your brand’s logo, mission statement, values, and visual identity are the symbols that represent your business and make it stand out from the crowd.
Just think about it, whenever you see those golden arches of McDonald’s, you know exactly what to expect: their unique fries, burgers, and possibly even a toy in your Happy Meal. That right there is the power of branding. It’s sort of like having a secret handshake with your clients – they know what they can expect from you AND they feel connected to you.
When it comes to visual elements of branding, think of it like putting together an outfit for a first date. You want to make a good impression and feel your best, but you also want to be true to yourself. Just like picking out the perfect outfit, creating a visual identity for your brand takes some thought and consideration.
Think of your logo like the awesome new shirt of your branding outfit – it’s the first thing people will notice and it should be clean, crisp, and well-fitted (and make you feel good!). It’s the symbol that represents your business and it should be unique and memorable, just like you (grab your FREE logo guide here).
Now, your color palette is like the accessories of your branding outfit – it adds some personality and flair to your overall look (grab your FREE Brand Personality Workbook here).
Just like how a statement necklace can make a simple outfit pop (hello, 2010!), the right color palette can make your brand stand out.
Now your fonts and typography are like the shoes of your branding outfit – it’s the finishing touch that brings everything together. Just like how a pair of killer heels (or Chucks) can make you feel confident and powerful, the right typography can elevate your brand and give it a sense of authority in your niche.
So, think of visual elements of branding are like putting together the perfect outfit for a first date, it’s all about making a good impression, feeling confident, and being true to yourself. And just like you want to look your best on a first date, you want your brand to look its best and make a lasting impression on your dream clients.
Branding helps to communicate a clear message of what your weight-inclusive business is all about and what it stands for. It can help to establish trust and credibility with dream clients, AND it helps to differentiate your business from others. When done right, branding can create a positive image and reputation that will attract your ideal clients and keep them coming back.
I want you to imagine this, you’re in a new city and you’re looking for a great place to eat dinner with your friends. The decision is between two restaurants: one has a professional-looking sign, a clear menu, and a welcoming atmosphere. The other restaurant has a hand-written makeshift sign, a confusing menu, and a dirty entrance.
Which one are you more likely to choose?
The first one, of course!
The same goes for businesses, a strong brand can make your business look more appealing, trustworthy, and professional.
A strong brand can create a positive image and reputation that will attract your clients and keep them coming back.
The challenges of weight-inclusive private practices in relation to marketing and branding are like trying to navigate a minefield. On one hand, weight-inclusive private practices strive to provide a safe and welcoming environment for all clients, regardless of their size. On the other hand, societal stigmatization and weight bias are still rampant in the healthcare industry, making it difficult for these practices to effectively market themselves and build a positive reputation.
Marketing weight-inclusive private practices can be a delicate task, as it is important to avoid promoting weight loss as the primary goal and instead focus on promoting a holistic approach to health and well-being. This can be a challenge as the healthcare industry is saturated with weight loss products and services that make it difficult for weight-inclusive practices to stand out.
Additionally, branding a weight-inclusive private practice can be tricky as it is important to avoid perpetuating harmful stereotypes and biases associated with larger bodies. This requires a keen understanding of the language and imagery used in branding and marketing materials and a commitment to promoting a body-positive message.
Marketing and branding for weight-inclusive private practices requires a delicate balance of promoting a whole-person approach to health and well-being, while also avoiding perpetuating harmful stereotypes and biases associated with larger bodies.
Communicating a clear message of inclusivity and acceptance is essential for weight-inclusive private practices and strong branding can help in several ways.
A strong brand can help to establish trust and credibility with your dream clients by clearly communicating your values and mission. For example, a clear and concise mission statement can communicate that the practice is dedicated to promoting a whole person approach to health and well-being, without promoting weight loss as the primary goal.
A strong online presence through a professional website and an active social media profile can help to communicate your private practice’s message of inclusivity and acceptance to a wider audience. A website, for example, can provide detailed information about the practice’s services and approach, as well as testimonials from satisfied clients.
Let’s recap the importance of strong branding for weight-inclusive private practices. Strong branding is essential for weight-inclusive private practices because it helps to create a safe and welcoming environment for all clients, build trust and credibility with potential clients, and differentiate the practice from others in the industry.
Branding can help to communicate a clear message of inclusivity and acceptance by establishing trust and credibility, differentiating the practice from others in the industry, and reaching a wider audience through a strong online presence. It also helps to create a positive image and reputation, which can attract and retain clients.
Weight-inclusive private practices face challenges in relation to marketing and branding due to societal stigmatization and weight bias, which makes it difficult for these practices to effectively market themselves and build a positive reputation. However, by developing a strong brand that promotes a holistic approach to health and well-being, and avoids perpetuating harmful stereotypes and biases associated with larger bodies, weight-inclusive private practices can overcome these challenges and establish a strong presence in the industry.
As a weight-inclusive practitioner, it’s important to remember that branding is not just about creating a pretty logo or a catchy tagline, it’s about communicating your values, mission, and approach to potential clients and building trust and credibility with them.
Creating a strong brand takes time and effort, but it’s well worth it in the long run. It will help you attract and retain clients, establish a positive reputation in the industry, and differentiate yourself from the competition. It also will help you to communicate a clear message of inclusivity and acceptance, and overcome the challenges of societal stigmatization and weight bias in the healthcare industry.
I encourage you to take the time to research your target audience, develop a unique and memorable visual identity, create a clear and concise mission statement, and establish a strong online presence.
Remember – branding is an ongoing process, so don’t be afraid to tweak and refine your branding as your business evolves.
Need help? I offer custom branding strategy and visual identity services for weight-inclusive businesses. Reach out today to see if we’re a good fit!
Courtney has 15+ years of experience putting together and designing marketing materials, WordPress websites, customer experiences, and workflows that help you save time and money. She developed these skills during her years as a Director of Corporate Health Services, Group Fitness Program Manager, Lead Wellness Dietitian, fitness and yoga instructor, and her own nutrition private practice, Vickery Wellness.
She also teaches undergraduate courses at the University of Georgia where she graduated with the following degrees:
I'm a Dietitian turned Designer who loves helping weight-inclusive private practices get more clients with designs that stay true to their values & mission.
Declet Designs offers website design, branding, and SEO for weight-inclusive small businesses. Located in Athens, GA, and serves small businesses and private practices nationally.
Declet Designs is a welcoming and inclusive space for all people regardless of their race, ethnicity, age, disability, sexual orientation, gender identity or expression, neurodivergence, or national origin.
Declet Designs is located on the lands of the Muscogee and Tsalaguwetiyi people and wishes to acknowledge them as the Traditional Custodians of this land. We also pay our respects to their Elders, past, present & emerging.