Many dietitians in private practice know just how tough it can be to attract new clients. And it gets even more confusing when you start talking to other dietitians because everyone seems to have their own methods of success. Some do well on Instagram, some thrive on Tik Tok, others have no social media presence at all. It really is a subjective topic considering all of the different variables!
But, one thing that they all have in common is that they need a professional looking website. It is very difficult for dietitians in private practice to get started and gain trust from new clients when they don’t have an online presence.
Sure, this is debatable, but just think about any time you have looked for a new healthcare provider. Where did you go to find more information? You likely did a Google search and now I want you to imagine there is no website, no reviews, and only a stagnant Facebook page they posted on about 3 years ago.
Now, one could argue that they aren’t doing those things because they are so busy with clients and that could be valid. But, if you are just starting out with your practice or if you are wanting to grow your practice, having a reputable website is a great way to do that successfully.
However, you can’t just have a basic, informative website and lukewarm social media presence because I think we all know that getting people to choose us over the competition can be a daunting task. But don’t give up yet – there are still plenty of ways to boost your visibility and bring in more business and I’m going to share them with you today!
For many dietitians in private practice, one of the best ways to get new clients is through your website. Your website is a 24/7 marketing tool that can help you reach a wider audience and show potential clients what you have to offer.
However, simply having a website is not enough. In order to attract new clients, your website must be well-designed, informative, and user-friendly. Dietitians who want to get more clients with their website should focus on these three key areas.
By focusing on these three areas, dietitians in private practice can significantly increase their chances of attracting new clients through their website.
Dietitians in private practice often forget to provide clear information about their nutrition services! Many times when I’m working with a client they are filling out the copy templates and when it comes to the services section, it just isn’t clear what is included. My advice is to simplify, simplify and then simplify again. Only show them 1-3 options and no more because it’s just too overwhelming!
Don’t forget to make your website easy to navigate so that visitors can quickly find the information they are looking for. The website should also provide clear contact information and an inquiry process so that visitors can easily get in touch with you. By following these simple guidelines, dietitians in private practice can ensure that their website is an effective tool for reaching potential clients.
A blog can be a great way to share helpful tips and recipes with potential clients who visit your website. By providing informative and practical content that is VALUABLE, you can build trust with your audience and encourage them to come back to your site again and again.
In addition, a blog can help to draw new visitors to your site, as people are often searching for information on the topics that you discuss. If you’re not sure where to start, try brainstorming a few ideas for blog posts that would be relevant to your private practice’s niche.
After you have some vague ideas, start doing some keyword research. This way you are working smarter, not harder! Don’t assume what people are searching for when you can find the data that tells you exactly what words they are using.
For example, you could use Ubersuggest or Keywords Everywhere to learn more about what keywords are in your niche that you could write about. Once you have a few ideas, get started writing and see how your blog grows!
These days, connecting with potential clients online is more important than ever. Social media platforms like Twitter and Instagram are a great way to reach out to potential customers and get them interested in your product or service.
However, simply having a presence on these platforms is not enough. To really make an impact, you need to be active and engaging. Make sure you post interesting content that will capture their attention, start conversations, and encourage people to visit your website. Use hashtags and tagging to reach a wider audience, and don’t forget to include a call to action in every post! Direct them to your website so they can learn more in-depth information about you, your services and how it all works.
Note: I don’t recommend using services like Linktree, etc. when you can easily make your own page on your website with links. This will help you get more traffic to your site by putting it in your social media bio. And more traffic = more eyes on your website = more clients!
And be sure to use Canva to create social media graphics that are consistent with your branding that draw attention to your content.
Dietitians in private practice should know that one of the best ways to promote your services is to network with other professionals in the healthcare field. When you build relationships with doctors, therapists, and other healthcare providers, you create a referral network that can help bring new clients to your practice.
In addition to networking in person, you can also use social media and online directories to reach a wider audience. When you list your practice in an online directory, be sure to include a link to your website so that potential clients can learn more about your services.
You can also spread the word about your business by promoting yourself in print (yes, like actual paper). That is, only if your ideal client would be hanging out there! For example, if you work with older adults, it could be very likely that they are still reading the local Sunday paper. But, if you are working with college students, your marketing budget would be better spent elsewhere.
If you are interested in the paper route, you should make a list of local newspapers, magazines, and websites that reach your target audience and send them press releases about your services.
For local networking, you could participate in health fairs and wellness events. You could reach out to organizations and schools to offer to give them a presentation on a nutrition topic you are an expert in. By taking advantage of all available networking opportunities, you can build a thriving nutrition private practice. This is a great way to raise awareness about your services and connect with potential clients. Don’t forget to bring business cards or QR codes encouraging them to visit your website for more information!
For any dietitians in private practice looking to attract new clients, another great way to show them what you can offer is to provide free consultation or discovery calls on your website. This can give potential clients a taste of what you can do for them and help them decide if they want to work with you. Plus, it’s a great marketing tool – by offering this service for free, you’ll be sure to bring in new clients who are interested in what you have to offer. So if you’re looking to grow your business, this is a great way to start.
If you want to start getting more private clients, or if you just want to revamp your website so that it’s working harder for you, then grab my free ‘Brand Personality workbook’. It will take you through the steps that I use with my own clients and help you make sure that your brand personality is clear before you start working on building or updating your website! Thanks for reading!
I'm a Dietitian turned Designer who loves helping weight-inclusive private practices get more clients with designs that stay true to their values & mission.
Declet Designs offers website design, branding, and SEO for weight-inclusive small businesses. Located in Athens, GA, and serves small businesses and private practices nationally.
Declet Designs is a welcoming and inclusive space for all people regardless of their race, ethnicity, age, disability, sexual orientation, gender identity or expression, neurodivergence, or national origin.
Declet Designs is located on the lands of the Muscogee and Tsalaguwetiyi people and wishes to acknowledge them as the Traditional Custodians of this land. We also pay our respects to their Elders, past, present & emerging.